Company

Our client is an international health ingredient company currently rolling out its products globally. With origins in an academic and scientific environment, the company specializes in the development and commercialization of innovative, science-backed health ingredients through biotechnology, particularly human milk oligosaccharides. Its mission is to improve human health by delivering high-value ingredients enabled by cutting-edge biotechnological innovation.

In support of its international commercialization strategy, our client is establishing a new position and seeking a Marketing Manager.

The Position

We are looking for a Marketing Manager that will work in close collaboration with the Sales Manager to establish the brand strategy and will take a hands-on approach to campaign setup and execution.

Responsibilities & Accountabilities

In general

• You will set up a strategic, data-driven marketing plan to strengthen the brand presence and to accelerate demand generation across key markets.
• You will focus on product applications across different industries: Infant Nutrition, Animal and plant health, Food Ingredients and understand these clients
• You will shape the brand narrative, drive targeted acquisition programs,
• You manage multi-channel campaigns and build and optimize the lead management workflows. You understand this is a unique opportunity to make a visible impact in a fast-growing biotech scale-up.
• You combine strong strategic brand thinking with hands-on execution in digital demand generation. This role is ideal for someone who thrives at the intersection of brand development, content-driven lead generation and operational excellence in HubSpot.

More specifically

• Your refine clients global brand strategy, including positioning, messaging, tone of voice and value propositions across segments (B2B, scientific, partner ecosystems)
• You build compelling content strategies that communicate the scientific, technological and commercial strengths of our client
• You lead the creation of high-quality content (whitepapers, case studies, presentations, email nurtures, website copy, video scripts, etc.) in collaboration with internal experts and external agencies;
• You ensure brand consistency across digital channels, events, collateral and partner communications.
• You own clients lead generation strategy and deliver integrated, multi-channel campaigns to drive qualified pipeline growth;
• You plan, build and execute email marketing, landing pages, forms and automation workflows within HubSpot;
• You implement optimized lead scoring, segmentation, nurturing sequences and CRM workflows to improve lead quality and conversion rates
• You monitor campaign performance and continuously refine tactics to increase MQLs, SQLs and partner engagement;
• You steer the Business Development team.
• You manage HubSpot marketing automation and CRM processes, ensuring clean data, accurate attribution and smooth handoff to commercial teams;
• You execute A/B testing, performance tracking and optimization of campaigns for maximum reach and ROI;
• You oversee digital channel presence including website, SEO, paid campaigns, webinars and social media (owned and partner);
• You collaborate with Sales, R&D and Leadership to align on target audience insights, campaigns and commercial priorities.
• You work closely with technical and scientific teams to translate complex innovations into clear, compelling value stories;
• You partner with Sales to support pipeline generation, sales enablement and account-based marketing initiatives;
• You coordinate with external agencies, designers and content creators to deliver best-in-class marketing outcomes.

The role is based in Ghent with a global scope and requires up to 20% international travel. You will report directly to the CEO and initially manage one direct report in business development

Experience, Skills and Knowledge

• You hold a  bachelor or master's degree in Marketing, Communications, Business, Biotechnology or a related field.
• You will work closely together with scientists so a good understanding of the scientific aspects is a must and we prefer to see an earlier experience and of scientific background and the willingness to invest in the understanding of the products and the R&D.
• You have a proven track record of +5 years in marketing within B2B marketing in biotech, life sciences, ingredients of technology sectors.
• You have a proven experience developing brand strategies and executing integrated marketing campaigns.
• You have hands-on expertise of HubSpot for marketing automation, CRM, analytics, segmentation and nurturing.
• You have excellent communication in English. Dutch would be very nice. Any additional language is a plus; Good communication skills in writing and storytelling are a must.
• You have strong analytical mindset with experience using data & KPI’s to drive decision.
• You have the ability to manage multiple projects, work in a fast-paced, entrepreneurial environment and work cross-functionally.
• You are creative and have a strong attention to detail.
• You besides are enthusiast and bring positive energy. You are hands-on, reliable and are a self-starter.

Our client offers

• An interesting full time job with a lot of responsibilities within a dynamic team in a rapidly expanding field of the future. You will interact with motivated & open colleagues with different backgrounds
• You will touch both the strategy and still will be ‘in the field’.
• You will receive an attractive salary, complemented by fringe benefits in line with market standards such as a car. You will work a 40-hour week, which entitles you to 12 compensation days (ADV). There is also the possibility of remote work.