We’re looking for a versatile and analytically minded CRM & Data Specialist to manage and optimize a HubSpot ecosystem, while supporting broader Digital, Customer Experience (CX), and Data Analytics initiatives. In this role, you’ll drive CRM performance, customer journey optimization, and data-driven marketing decisions.

Roughly 70% of your time will focus on HubSpot CRM management, while the remaining 30% involves digital tools, CX programs, and analytics support.

What You’ll Do

1. CRM Management (HubSpot – 70%)

• Administer and optimize HubSpot CRM across multiple teams and business units.
• Design and execute lead nurturing workflows and lifecycle campaigns.
• Build and analyze email campaigns, including segmentation, personalization, and A/B testing.
• Design and refine pipelines, workflows, and integrations with other systems.
• Develop and maintain the data model (custom objects, properties, pipelines).
• Monitor data quality, perform cleansing and deduplication, and ensure GDPR compliance.

2. Digital & IT Enablement

• Act as the business lead for digital tool evaluations and small-scale IT implementations.
• Collaborate cross-functionally to improve operational efficiency and user experience.
• Manage supporting platforms such as CMS, marketing tools, and internal applications.

3. Customer Experience (CX)

• Oversee NPS surveys and feedback dashboards.
• Analyze customer insights to uncover pain points and improvement areas.
• Work closely with marketing, sales, and service teams to translate insights into measurable actions.

4. Data & Analytics

• Define tracking and analytics frameworks across digital platforms.
• Ensure reliable data collection for behavioral and engagement analysis.
• Contribute to the 360° customer view by integrating CRM and BI data.
• Use analytics to refine segmentation, campaign performance, and reporting.